Roller shoes

My dad is a sales director, and he came home one day and said that he had a meeting with a guy who has pitched the idea of selling rolled up pumps in vending machines for nightclubs. I thought what an awesome idea, and then i saw him on five news pitching his product! http://www.youtube.com/watch?v=-SACXM_5e18
I guess for all of us who wear high heels and dance the night away, seeing the pumps would be like seeing a gold pot at the end of a rainbow. NO MORE BURNING FEET!
Check it out, what do you think?